Insights & resources for liquor store owners

If you've read the news lately, you'd think the entire liquor industry is about to join Blockbuster in the graveyard of American commerce.

Every week, liquor store managers handle a steady stream of deliveries and invoices. It’s a tedious process of writing checks, logging inventory, and hoping nothing slips through the cracks.

Hosting a beer tasting event is one of the most effective ways to drive foot traffic, introduce customers to new products, and build the kind of community loyalty that keeps people coming back.

Five years ago, the ready-to-drink (RTD) cooler was mostly filled with hard seltzers and maybe a few premixed margaritas. Now it's one of the fastest-growing sections in liquor retail — and if your RTD section still looks like it did in 2021, you're behind.

Most liquor store owners accept breakage as part of the job. A bottle here or a damaged shipment there is just the cost of doing business. But here’s the problem: If you never stop to add it up, you don't realize how much it's actually costing you.

What do we mean when we classify a business as high-risk? It may surprise you that it has less to do with the physical security of your store and more to do with the financial side of things.

What’s stopping your best customers from signing up for a wine subscription box and skipping your store altogether?

Running your liquor store is already a challenge.

“Customer segmentation” may sound like something reserved for national chains — but that couldn’t be further from the case, especially for liquor stores in 2026.