Insights & resources for liquor store owners

Premium mixers can change the game for an independent liquor store.

Gen Z is the newest generation of legal drinkers (about age 21–27). A lot has been written about how Gen Z’s drinking habits are changing, and how they’re destroying the liquor industry single-handedly.

You know a baseball player is strong if they have a high batting average. You know a stock is a strong buy if it has a good price-to-earnings ratio.

Making a profit is every aspiring business owner’s dream — but it’s not always a reality.

Owning and operating a liquor store isn’t the same as generic retail. You need to verify each customer’s age, keep detailed inventory records across cases and bottles, and stay up to date on licenses and (often confusing) liquor laws.

Whether it’s a boozy cocktail or a delicious, zero-proof mocktail, many social drink options aren’t exactly known for their health benefits. Most people enjoy these for the taste, the buzz, or the social vibes.