Insights & resources for liquor store owners

Whether you’ve been in business for decades or are taking over an existing liquor store, it’s only natural to wonder when it’s time to make some updates.

If you’re thinking about opening a wine store, or just trying to improve your existing store performance, you need to start with one key question: How profitable are wine stores? (Or how profitable should they be?)

As you plan inventory for 2026, it can be tough to decide which new products to stock first.

Owning a liquor store is an exercise in multitasking.

Considering expanding your store’s inventory to include rare liquors?

Every holiday season, customers stock up on spirits for family gatherings, office parties, and New Year’s Eve celebrations — and because these purchases are often larger and time-sensitive, they tend to spend more per visit than at any other point in the year.

“E-commerce is just too complicated.” “It’s not worth the effort for my small liquor store.” “The regulations are impossible to navigate.” Do these fears sound familiar? They could be standing between you and thousands of dollars in extra revenue each month.

Online alcohol sales are more than a trend. This market shift has grown steadily since 2020, and is projected to reach $36 billion by 2028. Smart liquor store owners are taking notice and starting to sell liquor online.