Running a liquor store is tough, and having the right help can make all the difference. But what separates a good employee from a great one?

The checkout counter is your last opportunity to make a positive impression on customers — and it all comes down to your cash register.

If you’re not rewarding customer loyalty in your liquor store, chances are you’re losing business to competitors who are.

Walk into any liquor store and you’ll see hundreds of products, each with its own barcode. Behind every one is a Universal Product Code (UPC) — a unique identifier that helps track what’s on your shelves. But a single code doesn’t do much on its own. When tied to a well-organized liquor UPC ...

Does trying to run a profitable liquor store feel like an uphill battle?

Prices are going up, and many small and independent liquor stores are struggling to stay competitive.

Owning a liquor store can feel a lot like walking into a casino — the stakes are high, and success depends on more than just showing up. According to IBISWorld, the U.S. liquor market generates nearly $75 billion in annual revenue, but profitability depends on how well you manage six core areas.