Insights & resources for liquor store owners

Nearly a quarter of all retail purchases now happen outside the walls of a physical store.

Nowadays, wine is in every supermarket and convenience store cooler. Customers can pick up a sauvignon blanc or a merlot during their regular grocery shopping trip — so why do they make a special visit to their local wine store?

No matter what kind of liquor store you run — high-volume, convenience, premium-focused, or a neighborhood shop — beer remains one of your most reliable drivers. It consistently brings in traffic and builds baskets, but it might also be where you’re leaking profit.

Like clockwork, a customer stops by your store every Friday afternoon. For years, you have stocked his bar cart with his favorite spirits and mixers. In return, he has given you a steady flow of sales and reliable revenue.

Running a liquor store is tough, and having the right help can make all the difference. But what separates a good employee from a great one?

If you’re looking for a fun way to grow your customer base, boost your sales, and build your liquor store’s reputation as a purveyor of fine wines, it’s time to plan a wine tasting!

How often do you find yourself reaching for a loyalty card when shopping? Maybe you add a little extra to your purchase to hit the next reward tier or choose a store with additional promotions for members.

If your highest-margin wines are sitting idle while mass-market labels walk out the door, you are missing real profit opportunities. Getting customers to branch out, try new bottles, and spend more per visit takes more than a good selection — it takes the right knowledge, processes, and approach.