Insights & resources for liquor store owners

Red wine used to be a safe bet on any wine shop's shelf — but not anymore.

The average liquor store profit margin sits around 20% to 30%, which is pretty high compared to other retailers. But in a high-risk business with high operating expenses and a lot of competition, is an average profit margin good enough to find long-term success?

Alcohol delivery isn’t just popular, it’s growing at a rate of over 10% per year — and as more states loosen up alcohol delivery regulations, local liquor stores have everything to gain.

Every shelf in your liquor store pulls double duty.

Managing inventory for a wine store can feel a lot like you’re physically juggling all those bottles!

In 2026, alcohol brands are still vying for attention — but the playbook has changed.

Founded in 2023, Santé is turning heads in the liquor retail world, in no small part thanks to large investments from firms like Sunstone Management, Meridia, and Kima Ventures.

Every liquor store point of sale (POS) system can ring up a sale. The real difference is what happens after the transaction.

Online liquor sales aren't a passing trend. For many customers, they're a normal part of the shopping experience. In fact, online sales of beer, wine, and spirits are projected to reach approximately $67 billion globally by 2029, proving how much customer buying habits have shifted.