Insights & resources for liquor store owners

If you’re thinking about opening a wine store, or just trying to improve your existing store performance, you need to start with one key question: How profitable are wine stores? (Or how profitable should they be?)

As you plan inventory for 2026, it can be tough to decide which new products to stock first.

Owning a liquor store is an exercise in multitasking.

Considering expanding your store’s inventory to include rare liquors?

Running a liquor store can be a profitable (and fun!) endeavor, but success isn’t guaranteed. While there’s a certain amount of luck involved, the bones of a popular liquor store are made up of efficient processes, effective marketing, and consistent employee training.

Between stocking hundreds of SKUs and managing all the customers walking through your doors, there’s a lot to keep track of at your liquor store — and doing it all manually can quickly lead to mistakes.

Every holiday season, customers stock up on spirits for family gatherings, office parties, and New Year’s Eve celebrations — and because these purchases are often larger and time-sensitive, they tend to spend more per visit than at any other point in the year.

“E-commerce is just too complicated.” “It’s not worth the effort for my small liquor store.” “The regulations are impossible to navigate.” Do these fears sound familiar? They could be standing between you and thousands of dollars in extra revenue each month.