4 Wine Marketing Ideas to Try This Spring

Marketing is extremely important for small local businesses — and if you own or manage a wine store, you’re completely aware of that.

Do you feel like it’s time to get creative with your wine marketing ideas, but you don’t have a ton of time or energy to get the wheels turning? We’ve got your back!

Wine Marketing Ideas You Need to Try

Coming up with wine marketing ideas for your small business is step one, and execution is step two. (Consider this a spring cleaning exercise.) There’s no use coming up with a ton of ideas if you’re not sure how to bring them to life.

But if marketing isn’t your thing, there’s no need to stress about either step! Our team of industry experts has come up with four fun ideas, and examples of how to execute them. Read on to spice up your wine shop promotion this spring.

1. Tap Into Customer Loyalty for Wine Marketing

Do you have a solid customer loyalty program in place? It’s time to utilize that valuable contact information and purchase history. (And if you don’t have a rewards program, that’s where you should start — we highly recommend it!)

One of the best ways to turn customer data into a marketing campaign is to dive into purchases. What are your top customers purchasing the most of? What’s in stock that’s similar to a product they enjoy that they might be willing to try?

This spring, try creating customer lists based on purchase history. (For example, a list of all regular customers who purchased rosé in the last 30 days.) You can send that list of customers exclusive coupons based on the products they enjoy — increasing the likelihood that they’ll come in and make a new purchase.

Tip: Our wine-specific point of sale software, Bottle POS, makes this effort smoother than pinot noir.

Create and send SMS and email campaigns right from your point of sale. Reach out with coupons, new product alerts, educational content, or even an in-store event invitation.

2. Promote Unique and Seasonal Wine Deals

It’s spring — and when it comes to wine marketing ideas, you have so much opportunity for unique, seasonal promotions.

Create spring-themed gift baskets that are made up of different wines — and accessories like aerators, corkscrews, stoppers, and glasses. Make sure the gift baskets are appealing to customers by promoting a discount on the contents of that basket. For example, you can bundle several products together, add decór to boost the appearance, and discount the total value of the basket by five percent.

Not only will customers be happy they’re getting a good deal, but this type of offer makes a fun and presentable gift for friends and family. (No wrapping paper necessary!)

Finally, if you’re going to run in-store promotions, consider taking them online, too. Perhaps you offer customers the opportunity to create their own bundle online, and they’ll have a custom wine basket ready for in-store pickup in two business days.

3. Host Events at Your Wine Shop

A great way to create a buzz around your business is to be the go-to event location. You’re already focused on getting the best bottles of wine in your shop, so why not be the spot where locals go for regular wine tastings and education classes?

Wine tastings and classes get a lot of attention because they’re great for date nights and get-togethers for friends and family. You can host fun events once per month, or even once per quarter. 

Some of our favorite wine-specific event ideas include:

• Bring in a sommelier to host wine tastings. These events are a great opportunity to showcase your selection of wines — and if someone really enjoys a sample, they may purchase a few bottles of that wine on their way out.
• Tap into your inquisitive audience by hosting an educational event that covers different wine regions, how wine is made, or even the history of wine.
• Host wine pairing events and partner with other local businesses — which is a win-win for everyone involved. Reach out to a local cheese shop, butcher shop, and dessert shop to see if they’ll provide some tasty pairings for your wines. Then, leading up to the event, each business that’s involved can promote the wine pairing event on their social media, reaching a wider audience.

On the day of any of these events, you can offer special discounts or promotions to customers in attendance. For partnership events, hold a week-long promotion that allows you to get a discount at one shop when you make a purchase at another business that was involved.

4. Get Involved in Your Community

Last but not least, a solid wine marketing idea to try involves tapping into your local community.

If becoming a small business owner was a long and wild journey, see if a local newspaper or magazine will cover your story. Consumers are often drawn in by top-notch storytelling, so opening up with the public — and sharing your business’ values — is a great way to create a loyal customer base.

If that’s not up your alley, consider advertising on these publications to reach more potential customers in your area. You can also sponsor local sports teams or events to build brand awareness.

Finally, if there’s an opportunity to pop up at a small business market, or even a festival or fair, use these events to promote your wine store and connect with people in your community.

Bring Wine Marketing Ideas to Life with Bottle POS

Running a wine store is a lot of work as is — so when it comes to marketing your small business, you want to use a point of sale solution that does the heavy lifting for you.

Bottle POS makes promotion and event management easier than ever with a built-in SMS and email marketing platform. Tap into your customers’ purchase history and contact information to send them targeted deals and event invitations. And let’s say you have a customer who exclusively purchases merlot and cabernet — you can let them know when you have new high-end bottles in stock for them to try.

At the end of the day, everything is easier with a powerful wine-specific POS solution. Bottle POS was created by liquor store owners for liquor store owners, so we understand your biggest pain points — and we’ve designed a solution that addresses them all.

Ready to take our software for a spin? Schedule a live demo!