You’ve crafted a comprehensive business plan, pinpointed the perfect location, and even come up with a clever name.

Does trying to run a profitable liquor store feel like an uphill battle?

After countless hours of crafting a business plan, curating your product selection, and designing eye-catching displays, your liquor store is finally open for business.

Prices are going up, and many small and independent liquor stores are struggling to stay competitive.

Owning a liquor store can feel a lot like walking into a casino — the stakes are high, and success depends on more than just showing up. According to IBISWorld, the U.S. liquor market generates nearly $75 billion in annual revenue, but profitability depends on how well you manage six core areas.

Underage drinking is a tricky problem to tackle.

What’s the number-one factor in your liquor store’s success? A steady flow of customers coming through the door.