Insights & resources for liquor store owners

Hosting a beer tasting event is one of the most effective ways to drive foot traffic, introduce customers to new products, and build the kind of community loyalty that keeps people coming back.

Five years ago, the ready-to-drink (RTD) cooler was mostly filled with hard seltzers and maybe a few premixed margaritas. Now it's one of the fastest-growing sections in liquor retail — and if your RTD section still looks like it did in 2021, you're behind.

Most liquor store owners accept breakage as part of the job. A bottle here or a damaged shipment there is just the cost of doing business. But here’s the problem: If you never stop to add it up, you don't realize how much it's actually costing you.

What do we mean when we classify a business as high-risk? It may surprise you that it has less to do with the physical security of your store and more to do with the financial side of things.

What’s stopping your best customers from signing up for a wine subscription box and skipping your store altogether?

Running your liquor store is already a challenge.

“Customer segmentation” may sound like something reserved for national chains — but that couldn’t be further from the case, especially for liquor stores in 2026.

You know you should be posting on social media to boost business in your liquor store, but every time you sit down to try to create content, you draw a blank.

You’ve run your liquor store long enough that you have a sixth sense about upcoming trends, and you know all your regulars by name. Your instincts have served you well in building your business. But lately, things feel different.