Customer loyalty initiatives are essential to your package store building long-lasting relationships with shoppers — and they will ultimately increase your customer retention and revenue. We know they can be intimidating to implement at your small business, though – and we’re here to help.
Read on for top tips on capitalizing on customer loyalty at your package store – and how to consolidate loyalty program management with minimum effort.
1. Choose a Point of Sale Solution with a Baked-In Loyalty Program
Loyalty programs are a great way to incentivize repeat business, but implementing them can be intimidating. That’s why our number one piece of advice is to invest in a smart liquor point of sale solution.
Some, like Bottle POS, come with complete and customizable loyalty programs built in. Recognizing the best customer is a return customer, POS software offers customers rewards programs that incentivize repeat purchases, like a point system that can be redeemed for discounts, free items, or custom deals. This way, you can offer exclusive promotions to customers who sign up for your loyalty program, extending them, for example, early access to new products.
You can even tailor your rewards program to your target liquor customers. POS software can be used to store customer information, such as their preferences and purchase history, enabling you to send out special offers, coupons, and event invites to a specific demographic.
Ultimately, using a package store POS system’s loyalty program makes it easy to track customer purchases, reward points, and promotions, ensuring these perks are only given to eligible customers and creating a seamless process for both shoppers and store employees.
2. Send Customer Surveys and Feedback Requests
Your customers are a data mine, and a great resource when you’re looking to improve your package store. Using your package store POS system, you can send surveys directly to your customers’ phones and emails to collect their opinions and feedback on your store’s products, service, and resources.
Use their responses to make improvements to your store, and show customers that their opinions matter, and that you value their presence and support at your store. You can even offer them a small discount or freebie for their time!
3. Offer Convenient POS Payment Options
Most small business owners agree that the checkout process is incredibly important to customer satisfaction. Long lines, confusing hardware, and glitchy software can increase customer wait time, and disincentivize them from coming back to shop at your package store.
There are many ways package store POS software helps your checkout achieve maximum efficiency. For example, flexible payment processing – ensuring your software can accept multiple methods of payment – guarantees that customers won’t spend time and effort grappling with their phone or wallet to figure out which of their payment methods will function at your store. Modern package store POS systems accept all standard payment forms – EMV, Debit, cash, gift cards, and checks – and offer contactless options such as Apple Pay, Google Pay, and NFC-enabled cards.
Another example? A package store POS solution heavily simplifies the age verification process, which takes place at checkout. In order to comply with state and federal laws, liquor store owners have to confirm that their customers are 21+.
Necessary age verification can take time and effort, but package store POS systems significantly streamline the process: When an age-restricted item is scanned, the POS software reminds you to request the customer’s date of birth — and for rapid age verification, accompanying hardware, such as an ID scanner, keeps your checkout line moving right along.
Customer Loyalty and Your Package Store
Ultimately, creating customer loyalty initiatives at your package store is crucial for success. By offering loyalty programs, incorporating customer feedback, and offering convenient payment options, you can build long-lasting relationships with customers and keep them coming back. Incorporating liquor POS software into your strategies can streamline the process, making it easier to track customer information and offer targeted promotions.
And the benefits don’t stop there: liquor point of sale systems like Bottle POS offer pros extending into employee management, store security, and an integrated webstore.
Ready to up your customer retention big time? Schedule a free demo with our team today!
