Insights & resources for liquor store owners

As the saying goes, “If it ain’t broke, don’t fix it.”

Running a liquor store can be a profitable (and fun!) endeavor, but success isn’t guaranteed. While there’s a certain amount of luck involved, the bones of a popular liquor store are made up of efficient processes, effective marketing, and consistent employee training.

It’s tempting to think every shopper who walks through your door knows exactly what they want, but research shows that 82% of purchase decisions actually happen inside your store.

On the surface, it looks like your package store is ready for busy weekends and holiday seasons of customers streaming in, ready to make their purchases. But if chaos reigns behind the scenes, you’re not alone.

Owning a small business can be a dream come true. You’ll have the opportunity to build lasting relationships with your customers, share your passion for fine spirits, and make big profits while you’re at it.

It’s all too easy to fall behind on your liquor store’s inventory — and the consequences can be disastrous.

People aren’t buying alcohol the way they used to. Ready-to-drink (RTD) cocktails, non-alcoholic beverages, and affordable spirits are flying off virtual shelves, with more shoppers buying online than ever.

Securing a liquor license: It’s the final hurdle before you turn your dream of owning a liquor store into a reality.