Insights & resources for liquor store owners

Founded in 2023, Santé is turning heads in the liquor retail world, in no small part thanks to large investments from firms like Sunstone Management, Meridia, and Kima Ventures.

Every liquor store point of sale (POS) system can ring up a sale. The real difference is what happens after the transaction.

Theft, underage sales, and fraud.

A customer walks in and asks for a full-bodied red under $30 that pairs well with lamb. You know the perfect bottle. But when you ring it up, your system crashes. The inventory count is wrong. You're not sure if you even have it in stock.

Running a liquor store is a nonstop job. Between providing shoppers with top-shelf service, managing the constant flow of bottles in and out of your store, and keeping up with the other day-to-day demands of running a small business, you might feel stretched thin.

If you run a liquor store, you probably use your point of sale (POS) system constantly to handle payments, check inventory, and perform other tasks.

Owning and operating a liquor store isn’t the same as generic retail. You need to verify each customer’s age, keep detailed inventory records across cases and bottles, and stay up to date on licenses and (often confusing) liquor laws.