It’s never too late to set and achieve new goals for your liquor store.
Whether you’re hoping to attract customers, make more sales, or increase your profits, we’ve got you covered.
In this blog, we’ll explore everything you need to know to achieve liquor store success in 2025 and beyond. Keep reading to explore three trends transforming the industry and get our top three tips to increase liquor store sales this year.
Cheers to your business’ most successful year yet!
New Trends To Embrace in 2025
Liquor store success means staying one step ahead of your competitors — but with so much on your to-do list, it’s tough to set aside time to research emerging liquor industry trends.
That’s why we’ve done the hard work for you and identified three major shifts that will change the liquor landscape this year.
1. Low or No-Alcohol Drinks
Today’s consumers are drinking less alcohol than ever before — but that doesn’t mean they won’t visit your liquor store.
Instead of traditional options like beer and liquor, younger customers are opting for low or no-alcohol options. These products allow them to indulge in a fun beverage while respecting their limits.
Here are a few products to offer your sober-curious customers:
- Low-ABV or extra light beers
- Mocktail mixers
- Non-alcoholic versions of your bestselling liquors, wines, and beers
Adding these options to your shelves will expand your reach, help you appeal to a younger demographic, and increase liquor store sales.
2. Ready To Drink Options
A handcrafted cocktail is almost always delicious — but it takes time to make. That’s why today’s busy consumers are on the hunt for convenient options.
Ready-to-drink (RTD) cocktails and canned wines let customers enjoy high-quality beverages without the hassle of measuring and mixing ingredients or finding a clean wine glass.
To increase your liquor store’s RTD sales, consider investing in a cooler for individual cans or displaying them near your checkout counter. Customers in a hurry will appreciate these grab-and-go options.
3. Better-for-You Beverages
Today’s consumers don’t want to choose between flavor and health — which is why wellness-oriented options have swept the alcohol industry.
Here are a few examples of beverages that taste great and have added health benefits:
- Hard kombuchas
- Seltzers and canned cocktails with real fruit juice
- Drinks made with organic ingredients
- Low-calorie and low-carb seltzers
- Herbal and CBD-infused beverages
Promoting products like these will help your customers stick to their New Year’s resolutions and increase your liquor store sales.
3 Bonus Tips To Increase Liquor Store Sales This Year
Staying up to date on liquor industry trends is only one essential ingredient for liquor store success; you also need to provide the perfect shopping experience. Here are three more tips to increase your liquor store’s sales and boost customer satisfaction during 2025 and beyond.
1. Embrace E-Commerce
It’s official: E-commerce is here to stay.
Launching an online store is a win-win for you and your customers. They can browse your aisles from the comfort of home and place a convenient order for pickup or delivery. In return, you can expand your customer base, grow your online presence, and increase your liquor store sales.
Selling liquor online might sound complicated, but it doesn’t have to be. Simply choose a point of sale (POS) system that integrates with a liquor e-commerce platform like BottleZoo.
From there, you can build a website, sync your inventory, and keep an eye on your online and in-store sales.
2. Spruce Up Your Interior
A well-designed liquor store interior never goes out of style — which is why we recommend giving your store a fresh new look this year.
Here’s where to start when updating your liquor store design.
- Signage: Is your store easy to navigate? Hang easy-to-read signage to help customers find their favorite beverages.
- Lighting: Is your store’s lighting too dim or blindingly bright? Install warm overhead and shelf lighting to keep shoppers comfortable.
- Displays: How do you highlight your bestsellers or on-sale spirits? Invest in eye-catching displays and place them in your store’s high-traffic areas.
The right shopping environment will encourage customers to stay longer, highlight your products, and increase liquor store sales.
3. Provide Personalized Customer Service
Another lasting trend to embrace this year and beyond is the value of personalized shopping experiences.
To build a thriving customer base, you need to understand your shoppers and cultivate a relationship with them.
Launching a customer loyalty program is one of the best ways to achieve this goal. This approach lets you reward customers for choosing your store, stay connected with them through email and SMS marketing, and learn more about them.
For example, if a regular customer asks a question, you can review their purchase history to make a personalized product recommendation. They’ll enjoy the tailored customer service — and you’ll enjoy increased liquor store sales.
Increase Liquor Store Sales This Year With Bottle POS
Hoping to make 2025 your liquor store’s most successful year yet? Then you need a powerful POS solution like Bottle POS.
Bottle POS can help you manage your inventory, boost your sales with promotions and a customer loyalty program, learn about your customers, and more.
See Bottle POS in action by scheduling your live demo with one of our liquor industry experts today.
