Feature announcement:

New! Bottle SMS is live.

Reach your customers instantly with SMS that’s simple, compliant, and built for liquor stores.

Go live immediately

500 messages included

Send your first promotion today

Show me how it works

Free SMS templates

Introducing SMS via Bottle POS

Your customers are always on their phones, and 75% of people prefer to receive promotional content via SMS.

Now you can reach them instantly without integrations or complicated setup.

Starting today, you can:

Text customers about specials, tastings, or new arrivals
Collect mobile numbers (with consent) at checkout
Segment your audience, manage campaigns, and stay compliant

There’s no need for integrations or third-party software. You can manage it all from your Bottle POS dashboard.

Free SMS templates

How Bottle SMS works

It couldn't be easier. We manage compliance and phone number verification for you.

Here's how it works

Collect opt-ins easily

Build your SMS list through checkout prompts.

Send promotions in minutes

Craft personalized messages or sales alerts in minutes — and target the right customers with segmentation, so every message feels relevant.

Keep it all in one place

Manage all your texts in Bottle POS, with built-in protections for age-restricted products.

SMS templates proven to drive results

Discount SMS templates

🔥 Flash sale at [Store Name]! Save 20% on premium craft bottles. Jan 25-26 only. In-store exclusive. Stop by before Sunday at 8pm!
⏰ Today only at [Store Name]: Save 25% on select winter bottles. Ends tonight at 9pm. Limited stock on best sellers. Stop by now!
✨ Winter sale at [Store Name]! Save 30% on premium selections Jan 20-26. Stop by this week before they're gone!

Events/Tastings templates

✨ Thursday Tastings at [Store Name]! Join us every Thursday at 6pm to sample new arrivals. Must be 21+. RSVP: [link]
⏰ Reminder: Tonight's tasting starts at 6pm at [Store Name]! Limited spots left. Sample craft selections and meet the makers. Must be 21+. See you soon!

FAQs

Why is this updated version of Bottle SMS better than the old one?

The old version of SMS campaigns required technical setup via Twilio, and due to the nature of liquor retail, messages often got blocked.

Now SMS campaigns are fully integrated, easier to use, and delivery is more reliable. We stay on top of alcohol marketing regulations so you don’t have to.

Can I promote alcohol in my texts?

There should be no direct marketing or messages prompting excessive alcohol consumption.

This means avoiding messages that may persuade or generate a sense of urgency for drinking.

Messages should mention promotions in the store or similar. The best use-case for SMS is to promote discounts and events, such as live tastings or exclusive bottle drops.

What if I don’t have a customer list yet?

Bottle POS makes it easy to collect phone numbers at checkout. From there, you can build your customer SMS lists.

Is it really free to get started with SMS campaigns?

Yes! Your first 500 text messages with Bottle POS are completely free — no commitments, no risk.

How fast can I start sending texts?

Once SMS is enabled, you can send your first text message the same day.

Can I target specific customers?

Yes. With segmentation, you can send the right message to the right audience — for example, whiskey promos to whiskey buyers, or wine offers to wine buyers.