Compliant liquor store SMS marketing

Before using the text marketing feature on Bottle POS, your business needs to be approved for a dedicated phone number. Once you become a Bottle POS customer, submit your business information to our team. Once approved, we’ll get you set up with a phone number. 

SHAFT stands for Sex, Hate, Alcohol, Firearms, and Tobacco, and represents the categories of messages that are closely monitored by the CTIA and mobile carriers. The most important aspect of marketing alcohol products is to have a clear age gate and opt-in process.

Because Bottle POS allows customers to enter their phone number and opt in to text messages at the same time their ID is checked at the register, we help liquor store owners send text messages that are less likely to be rejected.

Bottle POS includes 500 free messages per month. After that, it is $0.025 per message and billed monthly. Let’s say you send out 1,000 messages in a month. You get 500 free, then pay only $12.50 for the next 500. You’re only billed for what you use.

Yes, customers must opt in to receiving text messages before you can send them messages. This ensures you do not incur fines from the TCPA. Bottle POS includes an opt-in flow when customers enter their phone numbers.

Once customers opt in to receiving text messages, you can promote discounts, events, and exclusive bottle drops. Your text cannot promote excessive drinking or dangerous behaviors. Also, advertising tobacco products, CBD, and THC is strictly prohibited.

Check out our SMS best practices cheat sheet for suggestions.

Currently, Bottle POS does not support sending pictures in text messaging.

Bottle POS makes it easy to collect phone numbers at checkout for customer loyalty and to opt in to texting. Once customers’ phone numbers are in the system, you can build SMS lists based on customers who have opted in. 

Bottle POS allows you to personalize your text messages by creating customer groups (aka “customer segments”) based on their sales history. For example, you might make a segment for customers who frequently buy wine (Wine Lovers). You canthen set up an SMS campaign surrounding a new wine release that only goes out to the Wine Lovers.

Creating customer groups on Bottle POS is a great way to send out deals and announcements directly to the customers most interested in those products.