Text messaging cheat sheet for liquor stores
Marketing your store over text message is a cost-effective and popular method to reach your customers. Follow these tips to avoid fines and to create texts your customers want to open.
Easy message templates
The most effective marketing text messages are short and sweet and promote a single event, brand, or discount. You can also use your customer groups to create personalized messages that cater to their tastes.
Here are some proven message templates you can try out with your customers.
Discounts & sales
- 🔥 Flash sale at [Store Name]! Save 20% on premium craft bottles. Jan 25–26 only. In-store exclusive. Stop by before Sunday at 8pm!
- ⏰ Today only at [Store Name]: Save 25% on select winter bottles. Ends tonight at 9pm. Limited stock on bestsellers. Stop by now!
- ✨ Winter sale at [Store Name]! Save 30% on premium selections Jan 20–26. Stop by this week before they're gone!
Events & tastings
- ✨ Thursday Tastings at [Store Name]! Join us every Thursday at 6pm to sample new arrivals. Must be 21+. RSVP: [link]
- ⏰ Reminder: Tonight's tasting starts at 6pm at [Store Name]! Limited spots left. Sample craft selections and meet the makers. Must be 21+. See you soon!
Personalized offers & announcements
- ‼️Just in! Bottles of Green Chartreuse are now available for loyalty members with over 1,000 points. Reserve your bottle before it’s gone.
- 🥃Scotch lovers! Don’t miss your chance to try out the latest limited release from Compass Box. This is an exceptional bottle you won’t want to miss.
- 🆕 Just landed at [Store Name]: [Product Name] is in stock — limited bottles available. First come, first served. Stop by today!
Loyalty & reengagement
- 🎁 You've got [X] points at [Store Name] — don’t forget to stop in and cash in your rewards!
- ⭐ Loyalty members: Double points this weekend at [Store Name]. Stock up on your favorites and earn faster. In-store only.
Holidays & seasonal
- 🎄 Stock up for the holidays at [Store Name]! Premium selections + gift sets now available. Order early — top bottles sell out fast.
- 🥂 New Year's is almost here! Pick up your bottles at [Store Name] to kick off 202X. Open until [time] on Dec 31.
- 🍂 Fall arrivals are in at [Store Name]! Seasonal whiskeys, harvest wines, and more. Stop by and see what's new.
Legal requirements
Customers must opt in to receive marketing texts, and the easiest place to sign customers up is right from your point of sale (POS) system. Give customers the option to enter their phone number along with an opt-in form like this one. 
By signing below, you agree to receive promotional, transactional, and customer service related text messages at the phone number you have provided. Please note:
- Message frequency may vary
- Message and data provider service rates may apply
- You can reply STOP to opt-out at any time to any message
- You can reply HELP for assistance
- Your information will not be shared with third parties
Customer Agreement
□ I consent to receiving marketing text messages. Message frequency may vary and standard data rates may apply.
□ I consent to receiving account notification and order update text messages. Message frequency may vary and standard data rates may apply.
See how Bottle POS takes the guesswork out of compliant SMS marketing
