🔥 Flash sale at [Store Name]! Save 20% on premium craft bottles. Jan 25–26 only. In-store exclusive. Stop by before Sunday at 8pm! ⏰ Today only at [Store Name]: Save 25% on select winter bottles. Ends tonight at 9pm. Limited stock on bestsellers. Stop by now! ✨ Winter sale at [Store Name]! Save 30% on premium selections Jan 20–26. Stop by this week before they're gone!

✨ Thursday Tastings at [Store Name]! Join us every Thursday at 6pm to sample new arrivals. Must be 21+. RSVP: [link] ⏰ Reminder: Tonight's tasting starts at 6pm at [Store Name]! Limited spots left. Sample craft selections and meet the makers. Must be 21+. See you soon!

🎄 Stock up for the holidays at [Store Name]! Premium selections + gift sets now available. Order early — top bottles sell out fast. 🥂 New Year's is almost here! Pick up your bottles at [Store Name] to kick off 202X. Open until [time] on Dec 31. 🍂 Fall arrivals are in at [Store Name]! Seasonal whiskeys, harvest wines, and more. Stop by and see what's new.

Liquor SMS Marketing Cheat Sheet | Bottle SMS

Liquor store marketing customers love

SMS marketing is the fastest way to bring regulars back through your door. Here are some tips for using Bottle POS to create texts that your customers want to open.

Affordable marketingthat really works

Every month, Bottle POS includes 500 free messages. Pay just $0.025 for each additional message. See how even a small number of messages can generate a big return on investment.

One place to track and send texts

Bottle POS’ intuitive liquor store marketing tools are built for busy store owners, not IT or marketing professionals. See how you can set up effective text messaging campaigns inside Bottle POS.

Easy message templates

The most effective marketing text messages are short and sweet and promote a single event, brand, or discount. You can also use your customer groups to create personalized messages that cater to their tastes.

Here are some proven message templates you can try out with your customers.

Discounts & sales

Events & tastings

Personalized offers & announcements

Loyalty & reengagement

Holidays & seasonal

The message formula

Before you start texting, here are some guidelines to keep in mind.

Keep messages under 160 characters

Include opt-out language: “Text STOP to opt out of marketing messages” at the end of every text.

Send messages between 12 and 8 p.m. to avoid “quiet hours.”

Don’t promote excessive alcohol use or dangerous behaviors (stick to business).

Don’t mention tobacco, vape, CBD, or THC products.

Legal requirements

Bottle POS - state rules - compliance page-1

Customers must opt in to receive marketing texts, and the easiest place to sign customers up is right from your point of sale (POS) system. Give customers the option to enter their phone number along with an opt-in form like this one.

By signing below, you agree to receive promotional, transactional, and customer service related text messages at the phone number you have provided. Please note:

Message frequency may vary
Message and data provider service rates may apply
You can reply STOP to opt-out at any time to any message
You can reply HELP for assistance
Your information will not be shared with third parties

Customer Agreement

I consent to receiving marketing text messages. Message frequency may vary and standard data rates may apply.

I consent to receiving account notification and order update text messages. Message frequency may vary and standard data rates may apply.

Text messaging cheat sheet for liquor stores

Why text messaging is a great toolfor higher liquor store profits