Customer loyalty program for liquor stores

Reward your regulars without a third-party app or subscription. Bottle POS comes with a built-in customer loyalty program — sign shoppers up at checkout, award points on purchases, and become the liquor store they choose every time.

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Bring customers back without paying a separate marketing bill

Loyalty programs work when customers actually use them. Bottle POS keeps sign-ups fast and rewards easy to redeem, with SMS marketing baked into the same system.

How customer loyalty works in Bottle POS

Fast at the register, simple to set up, easy to customize.

Sign customers up at checkout in seconds

At the register, your cashier asks for the customer’s phone number — that’s the whole sign-up.

Customers earn points on purchases

Every transaction automatically adds points to the customer’s account. Since it’s connected to their phone number, there are no extra apps or cards to worry about.

Customers redeem points for rewards

You decide what points are worth and what rewards look like (e.g., a flat discount, free items, a percentage off future purchases). Customers see their progress at checkout, which keeps the program top of mind.

Fully customize your loyalty program

You set the rules for how customers earn points, what they’re worth, and what customers can redeem them for. The program flexes to fit how you run your business.

Everything included in the Bottle POS customer loyalty program

Customer profiles and purchase history

Capture every loyalty member’s contact info and purchase history in one profile, ready to use for targeted outreach.

Cumulative loyalty promotions

Stack loyalty rewards on top of running promotions when it works for your store, so members can earn points and a holiday discount on the same purchase.

Built-in SMS marketing

Text your loyalty members from the same software that runs your register, with no additional subscription. Promote new arrivals, weekend deals, and store updates right alongside your daily transactions.

A–D customer ranking

Organize your customers on an A–D scale based on how often they shop, how much they spend, and how engaged they are with your loyalty program, so you can spot your top shoppers at a glance.

Loyalty card support

Hand out physical loyalty cards alongside (or instead of) phone number sign-ups. Order cards through a third party and use them in the same points system.

Targeted customer groups

Group customers by spending habits, product preferences, or purchase frequency. Run promotions that only apply to a specific group, like a 10% discount for your top wine buyers.

Loyalty reporting

See points earned, points redeemed, top customers, and program activity from the same back-office reports you already use to run your store.

Cross-channel customer recognition

Connect loyalty across your in-store register and your e-commerce site, so a customer’s points and history follow them no matter how they shop.

Having a POS system that's specific to liquor stores is unbelievably helpful.

Bottle POS helps eliminate challenges on the inventory side. It saves me a ton of time having to fix invoices. Having everything imported into the system is amazing — much easier.

Dual pricing has saved us $4,000 to $5,000 a month on credit card fees.

Dave Crisafulli

Manager of Charlie's II

I looked at various POS systems, and while they had good features, none of them offered features like Bottle POS.

When you own a liquor store, you want to know what's coming in and how to accurately input it into the system. So, even if certain items are not available in the store, you want to be aware of what you have in stock. Bottle POS covered everything I needed.

Kinnar Patel

Owner of Riverstone Beverage

I come from a software background. I recognize that it was necessary to be able to see more data — and more information and details on the store.

Bottle POS was the only one that I found was programmed and coded specifically for that liquor store mindset.

Randy Cook

Owner of Steins and Vines

One of the requirements we were looking for in a POS system was simplicity and how it works with our massive inventory.

Literally, with a click of a button, you can upgrade all the inventory to what should be the correct status — and you can change all your pricing.

Ritesh Patel

Owner of Queen City Package

The reporting feature is wonderful.

You can actually do different kinds of reporting, export it out into a spreadsheet, and manage or manipulate it to the level that you want to see.

Stephan Tang

Owner of Duncan Corners Bottle Shop

My favorite feature is auto invoicing. It’s so easy, and you don't have to do a lot of paper work. As soon as the price changes, it pops up right there and has a new tag ready to go.

I do recommend Bottle POS, 100%.

Jay Patel

Owner of Dev Liquors

The reporting system of the POS is really very impressive. You can do the weekly or monthly prediction, which helps us with inventory.

In connection to that, I also love its synchronization with online orders and deliveries.

Sandip Patel

Owner of Monroe Package Store

I’m one of the first of 20 customers to start using the system when it launched. Bottle POS has always been my go-to choice for liquor point of sale. I own four locations, so I love the cloud services and competitive pricing.

Rajendara Patel

Owner of Royal Liquor

FAQs: Bottle POS customer loyalty programs

Is the customer loyalty program included with Bottle POS, or do I have to pay extra for it?

Bottle POS includes both the loyalty program and SMS marketing in the core software, with no add-on or separate monthly fee.

How do customers redeem rewards?

At the register. When the customer’s phone number is added to a sale, your cashier can see their points balance and apply available rewards to the transaction. Customers see their progress toward the next reward at checkout, which keeps the program top of mind.

Do I need to buy any extra hardware to run the loyalty program?

No. The loyalty program runs on the same Bottle POS register hardware you already use. If you decide to offer physical loyalty cards down the line, you can order those through a third party — but they’re optional.

What happens to a customer’s points if they shop at a different one of my locations?

Customer accounts and reward points sync across the stores you run on Bottle POS. A regular at one location pulls up the same points balance and history at another, so the rewards stay consistent across your business.

Can customers use a physical loyalty card if they want to?

Yes. Bottle POS supports physical loyalty cards if you want to offer them. The cards are purchased through a third party, and they integrate with the points system the same way phone number sign-ups do.

How do I know if the loyalty program is actually working?

Bottle POS tracks points earned, points redeemed, top customers, and program activity in your back-office reports. Pull up which rewards bring customers back, which ones get ignored, and who your most valuable shoppers really are.

Can I market to customers who sign up for the loyalty program?

Yes. When a customer opts in at sign-up, they agree to receive communication from your store. Send them texts about new arrivals, weekend deals, and store updates from the same Bottle POS software that runs your register. Standard carrier message and data rates may apply, but there’s no separate Bottle POS subscription required.

What kind of rewards do other liquor stores offer through their programs?

That part is up to you. Common setups include flat dollar discounts after a points threshold (e.g., $5 off after 50 points), free items at certain milestones, or percentage discounts on a future purchase. The Bottle POS team can walk you through what’s working for similar stores during onboarding.

Can I run a loyalty program and a sale at the same time?

Yes. Bottle POS supports cumulative loyalty promotions, so loyalty members can earn or redeem points on the same purchase as a running sale. You decide when to stack them and when to keep them separate.

What if a customer wants to opt out later?

Customers can opt out of communications at any time. Their points balance and purchase history stay in your system unless you remove the profile, so you can still recognize them as a returning customer if they come back.