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Modernizing a community favorite with Bottle POS

Results

Manual stock counts →
fully digital inventory

Using Bottle POS’ mobile app and barcode scanner, Ysleta Beer, Wine & Spirits was able to start digitally tracking over 1,500 products.

+9% profit boost

Since adopting Bottle POS, the store has seen sales rise by 7.5% and profits by nearly 10%. New customer loyalty and e-commerce options make the experience even better.

 

Holistic POS and finances

Using Bottle POS’ integrated payment processing made payments faster for customers and provided a unified picture of inventory and sales data all in one place.

 

A store with over 50 years of history was due for some much-needed upgrades

Ysleta, Texas, is a place with old roots. Founded in 1680, it’s one of the oldest European settlements in the country and is now a historic part of El Paso. Unsurprisingly, the community in Ysleta is tight-knit.

Ysleta Beer, Wine & Spirits has been open for over 50 years, giving El Paso residents a reliable place to get a basic selection at affordable prices.

The store was reliable, but it wasn’t special. That changed when Eddie Holguin took over in 2024. He wanted to take what was great about Ysleta Beer, Wine & Spirits and enhance it with a more curated selection, along with popular new options like RTD cocktails. In 2026 alone, he added almost 300 new items.

“We offer the traditional beer, wine, and spirits. But since I acquired the store, I’ve been trying to focus more on boutique tequilas,” Eddie explains. “Being so close to Mexico, I wanted to carry a lot of small-batch tequilas from small distilleries.”

Unfortunately, Eddie didn’t just inherit a beloved store — he inherited a store with no point of sale (POS) system and a cash register so old he had to search eBay for ink refills. If he was going to modernize the store, updating the POS would have to be his top priority.

I can tell you, business has increased since implementing Bottle POS. The new inventory and the new POS system have made the store a lot better, even though it was already a great store when I took over.

Eddie Holguin

Owner, Ysleta Beer, Wines and Spirits

Wanting to modernize, but held back by outdated tech

Eddie’s mission to modernize the selection at Ysleta Beer, Wine, & Spirits had one major hurdle: a nonexistent point of sale system. For nearly 50 years, the store ran entirely on manual inventory tracking, an ancient cash register, and a separate card reader to process card payments.

Ysleta Beer, Wine and Spirits Testimonial_V2.00_00_58_11

“One of the big things that I was looking for in a POS system, beyond transitioning from a regular old-fashioned cash register, was inventory control. I needed a system that could keep track, not just of the inventory, but label items and track what was being sold.”

Eddie Holguin, owner | Ysleta Beer, Wines & Spirits

In-depth research. Many demos.
One unlikely helper.

Eddie might’ve been new to the liquor business, but he knew a standard POS system couldn’t handle the changes he wanted to make.

He started his search in industry magazines and on Google. He also talked with various POS providers and booked demos. Wherever he looked, Bottle POS showed up. Not only did Bottle POS frequently appear in search results, it was used by other liquor store owners in El Paso.

In the end, it was one of Eddie’s competitors who convinced him that Bottle POS was the right system for Ysleta Beer, Wine & Spirits. The other store owner was kind enough to let Eddie behind the counter to see what Bottle POS can do in a real store environment.

Eddie was impressed. It had all the features he needed and more.

“When I get involved in a new industry, I really become a big nerd. I subscribe to all the industry magazines, the newsletters, and I do a lot of research on my own. In all of that research, Bottle POS kept popping up. Also, many of the other liquor store owners in the area are using Bottle POS.”

Eddie Holguin, owner | Ysleta Beer, Wine & Spirits
Ysleta Beer, Wine and Spirits Testimonial_V2.00_01_09_21

Building a modern back office from scratch

Eddie knew Bottle POS could make a big impact on the business. But first, he had to build a digital inventory list from the ground up. Luckily, the Bottle POS onboarding team made the process as painless as possible.

Since there was no existing CSV or Excel file to import, they used Bottle POS on mobile to scan UPCs and populate accurate inventory data automatically. After the inventory was logged, Eddie also decided to ditch the separate payment processor and use Bottle’s integrated payments instead.

While there was an initial learning curve to get the staff comfortable with the new system, Eddie says that they’ve come to love the features on Bottle POS as much as he has.

“One of the major improvements in the store from Bottle POS is the integration of payments into the system. It’s not a separate piece of hardware with a separate reporting system. I have a holistic system where the credit cards and POS are the same.” 

Eddie Holguin, owner | Ysleta Beer, Wine & Spirits
Ysleta Beer, Wine and Spirits Testimonial_V2.00_00_39_08
Bottle POS | Texas liquor store POS system

Higher sales, deeper product insights, and a better customer experience

Since implementing Bottle POS, nearly every aspect of Ysleta Beer, Wine & Spirits changed for the better. Customers appreciate how much easier it is to pay using the card reader — no more inputting totals separately. Eddie also loves having a holistic view of his finances and inventory, a massive improvement from manually reconciling payments and sales on the register.

Fully categorizing the store’s inventory didn’t just make it easier to track — it gave Eddie an easy way to look at his product mix and store operations. Using Bottle POS’ reports, Eddie can track new product performance, dead stock, category sales, and other key metrics.

Since adopting Bottle POS in 2025, Eddie also added a customer loyalty program and an e-commerce store to take his business even further.

75%

sales via drive-through

+10%

sales boost

“I would recommend Bottle POS to other people, whether they’ve been in the industry for a long time or are brand new, like me."

Eddie Holguin, owner | Ysleta Beer, Wine & Spirits
Giving an old community favorite a fresh start

The features that inspired the update

Bottle POS is built exclusively for liquor stores and is easy to learn for both industry veterans and newcomers.

01

Detailed reports

Go beyond daily sales with reports that give you detailed insights into popular product categories, dead stock, profit margins, and more.



02

Real-time inventory tracking

Get an accurate, up-to-date view of stock levels, consolidate product variants, and calculate amounts for purchase orders based on previous sales history. 

03

Auto ranking

Rank every item in your store based on sales volume to instantly understand which products are flying off the shelves and which are collecting dust. 

04

Integrated payments

Take payments, clock in employees, and track inventory on the same system. Integrated payments speed up checkout and provide a holistic picture of your store’s financial performance.


05

Laser barcode scanner

Scan items for checkout and customer IDs with the same barcode scanner.

06

Customer loyalty

Sign customers up for your loyalty program at the register and award points on purchases to encourage repeat business.

 

Before

An outdated cash register and
no inventory visibility

  • Separate system for cash and card payments
  • Manual inventory tracking
  • No financial data or performance metrics
After

An all-in-one system that
supports growth

  • Integrated payments and POS
  • Real-time inventory tracking and vendor management
  • In-depth reporting and analytics

See how Bottle POS can modernize your liquor store