You’ve got all the right ingredients for liquor store success. You’ve stocked your shelves with popular spirits, trained your cashiers to provide top-notch service, and invested in a powerful point of sale (POS) system to keep your business running smoothly.
So, what’s missing?
You need an effective liquor store marketing strategy to get your business off the ground. Marketing your liquor store is non-negotiable for attracting customers and boosting your sales — but crafting the right strategy can seem complicated.
That’s why we’ve created this quick guide to liquor store marketing. Keep reading to learn how to set and achieve your goals using nine proven techniques.
While it might seem tempting to dive headfirst into the world of marketing and try out lots of different strategies, your first step should be to think about your small business goals.
For example, if you’re opening a brand new liquor store, your best bet is to focus on attracting customers and making your first sales. If you’ve been in business for a while, you might choose to work on your customer retention strategy to keep the sales flowing.
In general, there are three goals to keep in mind as you build out your liquor store marketing approach:
In the next sections, we’ll take a closer look at each of these goals and share concrete liquor store marketing strategies that can help you achieve them. Let’s dive in!
Whether you’ve just celebrated your grand opening or been in business for years, attracting new customers should always be a priority when it comes to your marketing strategy.
Here are a few ways to ensure a steady flow of customers through your liquor store door:
These liquor store marketing strategies can give your foot traffic — and sales — a major boost.
Related Read: Selling Liquor Online: The What, Why, and How
You’ve spread the word about your liquor store and have experienced a new wave of customers coming through your door. What now?
Your next step is to turn these one-time shoppers into loyal customers who rely on your store for all their liquor needs. Here’s how to do it:
Implementing these strategies might seem like a heavy lift, but the right POS system can make launching your loyalty program, managing email and SMS campaigns, and smoothing out your operations a breeze. Look for a liquor POS system that offers flexible marketing features, real-time inventory monitoring, and built-in age verification.
Now it’s time to talk about your third liquor store marketing goal: increasing your profits by encouraging customers to make larger purchases.
Promotions are the best way to increase your average purchase value. Giving shoppers the opportunity to save makes them more willing to spend.
Here are three liquor store promotion ideas to inspire you:
We recommend creating a calendar to ensure you offer promotions regularly. To make it easier, you can use your POS system to schedule discounts ahead of time and review the results after the promotion has ended.
Related Read: What's the Best POS for Liquor Store Promotions?
Marketing your liquor store takes hard work, but the right POS system can make it easier.
With Bottle POS, you’ll have access to sales-boosting tools like flexible promotions, marketing integrations, and a customizable loyalty program option — plus powerful features like liquor inventory tracking, built-in age verification, and advanced sales reporting.
Ready to see how Bottle POS can transform your liquor store? Schedule a live demo with one of our industry experts today.