What To Sell in a Wine Shop: 20+ Most Popular Bottles

This year promises to be an interesting year for wine shops. Between potential tariffs, increasing wine interest among millennials, climate change, and other industry trends, there are various factors to consider when picking a winning selection for your store.

If you’re wondering what to sell in your wine shop, we’re here to help.

In this article, we go over some of the most significant wine industry trends to look out for and give you a list of over 23 bottles to stock.  

Current Wine Industry Trends

Before diving straight into what to sell in a wine shop, knowing some of the biggest wine industry trends is important.

• White wine’s star is rising: White wine is steadily taking the mantle of customer favorite from red wine, a trend that isn’t slowing down in 2025.
• Non-alcoholic wine is maturing: The mocktail and NA beer industries are gaining popularity with customers, and the wine industry is moving to catch up on the trend.
• Starter prices are rising: Bulk wines and cheap bottles are less popular and the cost for what’s considered a “starter” wine is now closer to $30.
• Education matters: As price points rise, it’s more important than ever for employees to be knowledgeable so that customers can be confident in their wine choices.

Remember, some wine trends may affect your business and customers more than others. Every store is different. 

That’s why it’s essential to compare the reports and sales data on your point of sale (POS) system against industry trends to stay on top of changing customer preferences in your area.

What To Sell in a Wine Shop: Top Picks

Looking for some popular wines to sell this year? Here are some of our top recommendations at various price points.

White Wines

Here are some of our top picks for white wines, which are becoming more affordable and popular due to climate change.

• 2023 Chardonnay, Russian River Valley: This chardonnay has refreshing acidity and a complex flavor. Bottles retail at around $50.
• 2023 Flor de San Martín Garnacha Blanca: This white has a bright, crisp taste and is a more affordable starter wine. It retails for about $18.
• 2023 Lost Isle Chardonnay: This is a full-bodied California wine made from sustainably grown grapes from Reamer Farms. It retails for $20 to $25.  
• Cloudy Bay Sauvignon Blanc: This white features notes of apple, pear, and citrus and retails for around $26.
• Clau de Nell Chenin Blanc 2021: For something a bit more pricey (but no less delicious), consider this refreshing 12-year-old white. It retails for around $45.
  
  

Since white wines are gaining market share, consider creating beginner and advanced white wine recommendations as part of your store layout.

Red Wines

Although red wine has lost some popularity lately, it’ still a favorite for dinner parties and cozy nights.

• 2021 Franz Keller vom Löss Pinot Noir: This affordable German red has won several sommelier’s choice awards, ages well, and retails for around $40.
• 2023 Roserock Pinot Noir: This mid-level red, made in Oregon, has notes of cherry and orange and retails for about $45. 
• 2022 Catena Zapata - Malbec Argentino: This Malbec is aged in oak barrels for 18 months, giving it a complex and smokey flavor. A bottle typically retails for around $90 to $120.
• Penfolds Cabernet-Shiraz South Australia Bin 389: Australia is still a popular area for wines, and this complex red blend has a deep and ripe finish. It retails between $70 and $85.
• 2022 Duckhorn Napa Valley Merlot: This Napa Valley Merlot incorporates ingredients from growers throughout Napa Valley, creating a plush, round wine with flavors of plum, black cherry, and oak. It retails for around $60.

When considering which reds to stock in your store, analyze the sales data on your POS to see if any particular styles, regions, or brands are more popular with your customers. Then, use that data to create tailored deals, promotions, and tasting events.

Related Read: 4 Ways to Attract Customers to Your Wine Mart

Sparkling Wines

Sales of sparkling wine fell in 2024 and face competition from other fizzy competitors, like ready-to-drink cocktails. However, cocktails like the Aperol Spritz and Mimosas have extended the popularity of these wines outside of traditional wine drinkers, giving wine stores more options.

• Saracco 2019 Moscato d’Asti: This sparkling wine has been a popular choice for cocktails thanks to its bright taste and affordable price point of around $16. 
• Freixenet Cordon Negro Brut: This affordable Spanish sparkling wine has a crisp, well-balanced taste and retails for around $12. 
• Soul Squeeze 2017 The Pearl Sparkling Rosé: This US-made sparkling rosé is known for its citrusy and apple notes. It retails for about $28.
• Moët & Chandon Impérial Brut: This complex champagne, made from a blend of more than 100 wines, is great value at around $45. 

Sparkling wines tend to be on the less expensive side, making it important to optimize your stock levels and price points to maintain profits. 

BONUS: NA Selections

Since there’s a growing interest in non-alcoholic wines, here are a few of our top picks.

• Whites: Noughty Sparkling Chardonnay, Leitz Eins Zwei Zero Non-Alcoholic Riesling, Proxies Gold Rush
• Reds: Muri Fade To Black, Sovi Reserve Red, Proxies Red Clay
• Sparkling: Gruvi Bubbly Rosé, Kally Rosé Sparkler, Prima Pavé Blanc de Blancs

As younger generations generally drink less overall, it’s essential to have a robust stock of non-alcoholic options to stay relevant and keep sales high.

Keep Track of Customer Preferences With Bottle POS

While we hope you found this list helpful as a starting point. Ultimately, only you can know what your customers love.

Instead of relying on intuition alone, use the functions of a wine shop POS system like Bottle POS to gain insights into trending items, bestsellers, and more. Features like Bottle POS’ auto ranking combine sales data and AI to instantly categorize and rank your bestselling products, helping you make smarter decisions.

Schedule a customized demo today to see how Bottle POS can help you keep customers delighted and coming back for more.