Close out the year strong, covering holiday marketing, SMS strategies, merchandising, DoorDash opportunities, and growth strategies.
We're here to support your best holiday season yet!
The customers who opt in this month, on any channel, are the ones who get the early-access push in November. October isn't about October sales. It's about building the audience that Black Friday and the holiday season depend on.
Bottle POS's retailer survey found that of stores planning to expand product selection in 2026, RTD cocktails were the top pick at 54%, ahead of tequila (53%) and whiskey (44%). October is typically when shelf and promo planning for the quarter locks in, so this is the moment to get started.
Post a behind-the-scenes look at holiday stock arriving; it's an easy, low-effort way to start warming up your social audience before the season gets busy
Confirm ID-check protocol is airtight going into the season's first high-traffic weekend
Start staffing conversations now for November doorbuster coverage
Each month has its own generator below, broken out by week so you're always working from the right theme. Here's how to get a post ready in under a minute:
How to use it: pick a month, then choose either a single week or all four at once. From there, enter your store name (required) and, if you'd like, a promo offer, a promo code, something you're excited about, or your store hours.
A few tips:
Pre-written weekly texts and emails for the busiest stretch of the year — no AI, no editing required. Choose a month to get started.
Pick one week, or get all four at once.
Store name is used in every message. A promo is optional.
Set this up in Bottle POS first. Your clerk enters the code at checkout.
A line or two in your own words. Adds a short paragraph to the email.
Shows near the end of the email as a quick practical note.
Each week includes a text message and an email. Both are ready to copy as-is.
If you added a promo, double check it against your state's alcohol advertising rules.
This is the month October's groundwork pays off. A Black Friday deal only works if it reaches someone in time, whether that's a text, a Facebook post, or a flyer taped to the front door.
Bottle POS's aggregated data across 1,478 stores showed November 2025 GPV down 3.3% year over year, with average basket size down 2.2%. Framed right, this makes the case for showing up everywhere this year, not less.
Post a "what to bring" Thanksgiving hosting guide as a short social carousel or story; it's shareable and gives people a reason to tag a friend
Cross-train staff on DoorDash order fulfillment before Black Friday weekend, not the week of
Have a plan for basket-building at checkout since basket size is the metric under the most pressure this year
Each month has its own generator below, broken out by week so you're always working from the right theme. Here's how to get a post ready in under a minute:
How to use it: pick a month, then choose either a single week or all four at once. From there, enter your store name (required) and, if you'd like, a promo offer, a promo code, something you're excited about, or your store hours.
A few tips:
Pre-written weekly texts and emails for the busiest stretch of the year — no AI, no editing required. Choose a month to get started.
Pick one week, or get all four at once.
Store name is used in every message. A promo is optional.
Set this up in Bottle POS first. Your clerk enters the code at checkout.
A line or two in your own words. Adds a short paragraph to the email.
Shows near the end of the email as a quick practical note.
Each week includes a text message and an email. Both are ready to copy as-is.
If you added a promo, double check it against your state's alcohol advertising rules.
Everything before this was building demand. December is where friction kills sales: gift decision paralysis, last-minute logistics, and not knowing where to look. The job this month is removing every reason someone doesn't buy.
December held up better than November in Bottle POS's data: GPV down less than 1% year over year, and transaction count actually up 0.5%. December is the strongest month of the quarter, which supports leaning hard into convenience and visibility across every channel here.
Confirm DoorDash inventory sync is accurate before the last-minute rush
Staff a gift-wrap or bundle station near checkout to protect basket size
Share a quick thank-you post or flyer insert wrapping up the year; loyalty messaging doesn't have to be SMS-only
Each month has its own generator below, broken out by week so you're always working from the right theme. Here's how to get a post ready in under a minute:
How to use it: pick a month, then choose either a single week or all four at once. From there, enter your store name (required) and, if you'd like, a promo offer, a promo code, something you're excited about, or your store hours.
A few tips:
Pre-written weekly texts and emails for the busiest stretch of the year — no AI, no editing required. Choose a month to get started.
Pick one week, or get all four at once.
Store name is used in every message. A promo is optional.
Set this up in Bottle POS first. Your clerk enters the code at checkout.
A line or two in your own words. Adds a short paragraph to the email.
Shows near the end of the email as a quick practical note.
Each week includes a text message and an email. Both are ready to copy as-is.
If you added a promo, double check it against your state's alcohol advertising rules.
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